First Principle Stories

The story behind every breakthrough.

True stories of engineering, code and wild ideas, told in two minutes. Animated, narrated, and watched by people who build things.

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Live from the channel

Watch it as it happens

This player always shows the latest episodes, straight from YouTube. The same stories run on Instagram and X, each cut for its platform.

For brands

Why advertise inside a story

Nobody skips the ad when the ad is part of the film. Your brand rides inside every episode as a cinematic plate, in the same visual language as the story itself, in front of an audience of engineers, founders and the terminally curious.

Native

In-film, not in the way

Your placement is produced as part of the episode: same footage grade, same typography, same soundtrack. It reads as credits, not as an interruption.

Three platforms

One buy, every screen

Episodes run on YouTube, Instagram and X. A single sponsorship covers all of them, plus the profiles people check after watching.

The right crowd

People who build

Stories about code, rockets, chips and markets select their own audience: developers, founders, PMs and engineers. If they watch this, they evaluate tools.

Mock of a sponsor placement at second 62 of an episode
Your plate · 1:02
❚❚1:02 / 2:04

Second 62 of a two-minute episode. Your plate runs full screen, mid-story.

Current sponsors

Brought to you by

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